Link Generator for Google Analytics

This link generator for analytics allows you to create custom URLs to easily track the performance of your online marketing campaigns.

Each UTM parameter helps you collect specific data about your campaigns, such as where your traffic is coming from and how effective your ads are.

Why use UTM parameters?

Urchin Tracking Module ( UTM ) parameters are parameters added to URLs to track web traffic from different sources, such as ad campaigns, newsletters, social media posts, etc. These parameters are used to gather detailed information about the origin of traffic, how users interact, and the effectiveness of marketing campaigns.

UTM metrics allow users to gain a clearer view of the performance of their marketing activities, helping them make more informed decisions. When a user clicks on a link with UTM parameters, they are sent to web analytics tools (such as Google Analytics), which use them to track provenance, medium, campaign, and other information related to the visit.

Using UTM metrics is essential for tracking the performance of your marketing campaigns. It helps you understand which traffic source brings in the most visitors, which marketing medium works best, and which campaign is most effective.

With UTM metrics, you can make more informed decisions and optimize your marketing strategies for better results.

Create your own tracking link on Google Analytics

URL (required):
The full website URL (e.g. https://www.adessoweb.it/)
Source (required):
The referrer (e.g. google, newsletter)
Medium (required):
Marketing medium (e.g. cpc, banner, email)
Campaign Name (required):
Product, promo code, or slogan (e.g. spring_sale). One of campaign name or campaign id are required.
Campaign ID:
The ads campaign id.
Campaign Term:
Identify the paid keywords
Campaign Content:
Use to differentiate ads

Generated Link:

How to use the tool

Our analytics link generator allows you to create a complete and customized UTM link in a few simple steps. Here’s how:

1. Website URL: Enter the full URL of the site to which you wish to add UTM parameters (e.g., https://www.adessoweb.it/).
2. Source: Enter the source of the traffic (example: newsletter, google, website etc.).
3. This parameter is mandatory.
4. Medium: Select the medium through which the traffic arrived at the site (e.g., cpc, email, banner, sms, QRcode). This is also mandatory.
5. Campaign Name : Enter the name of the campaign you are monitoring, such as a promotion or discount code (e.g., spring_sale). This parameter is optional, but very useful for identifying and analyzing your campaigns.
6. Campaign ID (Optional): If you wish, you can add a specific campaign ID (e.g., campaign.08). This will help you keep track of particular ad campaigns.
7. Campaign Term (Optional): If you are advertising on keywords, enter the search term (e.g., running+shoes). This allows you to track keywords for a paid campaign.
8. Campaign Content (Optional): If you are doing A/B testing or have different content leading to the same URL, enter the link content here (e.g., logolink).

Once you have entered all the parameters, click the button to generate your custom UTM link. The link will be ready to be used in your marketing campaigns!

Practical example of a generated link:

Suppose you wanted to create a link to track traffic coming to a summer discount page via a newsletter sent in January. Here’s how you might fill in the fields:

• URL: https://www.adessoweb.it
• Source: newsletter
• Medium: email
• Campaign Name: summer_sale
• CampaignID: campaign.08 (optional)
• Campaign Term: (optional)
• Campaign Content: (optional)

The generated link will look something like this: https://www.adessoweb.it?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale&utm_id=campagna.08

This will allow you to easily monitor the traffic coming in from that specific campaign and analyze performance using analytics tools.

This article was created and reviewed by the author with the support of artificial intelligence tools. For more information, please refer to our T&Cs.

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